All popular culture is the shared dream of our times. It's an expression of something that resonates in the psyches of many people at the same time. To use a rather fancy German word, it captures the zeitgeist - the spirit of the time. This is basic to all popular culture, especially that which crosses over into the domain of genuine fad. The stuff that, in modern lingo, goes viral.
For all that, the particulars are missing in this explanation. How in fact do we explain the specific popularity of a TV set a half century earlier than the zeitgeist that it captures, as in the case of the Mad Men TV show? This is another matter.
I don't have the job description to qualify as providing some definitive explanation: I'm not a social psychologist or modern ethnographer. But I do have a few ideas.
I've heard some people say it captures a simpler time. Really? That's not what I see every week on my screen. This ain't Leave It to Beaver or Ozzie and Harriet. This is a 50s and even early 60s that isn't often recognized by mainstream mass media: full of adultery, narcotics and desperation. Neither does the show soft pedal the ugliness of the iconic political assassinations, the racial tensions, gender discrimination nor growing quagmire of the Vietnam War. On the contrary, if anything, perhaps one appeal of the show is the far more realistic depiction of the era than one commonly sees.
That doesn't seem though to provide a sufficient explanation. If that's all you want, you can watch PBS (if you can stomach it). There's something else cooking in the secret recipe of the Mad Men TV show's success. Yes, of course, there are all the great production values: the spectacular writing, full of insightful character development and the presentation of adult conflicts; spot on precision acting; and of course it looks incredible, with finely detailed attention to the art work, settings and costumes, and the gorgeous cinematography. Still, true as all that is, there's still something else to be explained.
What's missing is an appreciation of that special something called, on this blog, the old school cool of Mad Men. It's so subtle initially that it can fly right under your cultural radar. But it's there; the most endearing accuracy in Mad Men's great inventory of 60s era authenticity is its illustration of a time before the colonizing of our modern world by the therapy gurus.
Whatever their challenges, the characters of Mad Men do not whine about how unfair life is, they don't complain that daddy didn't love them or mommy was too mean (though in some instances, that might well be the case). They take on life's challenges free of our contemporary fixation on communicating, expressiveness, finding ourselves and fretting over emotional IQ. This show captures the last great era of American life, before the guidance tyrants, emotion police and relationship regulators took over the culture.
Yes, it's true that the therapeutization of the culture by these self anointed "experts" had already begun at this time. This fact is hinted at in the story line of Betty's breakdown. The insinuating psychologists, the prying school counselors, the know-it-all therapists, talk show mental health hucksters and big brother for-your-own-good social planners, even at this time, were rearing their ugly heads. Mad Men preserves for us a time before these insidious PC do-gooders had yet pulled off their hijacking of our society. They hadn't yetreduced it to the current state of therapeutic culture and rampant, claustrophobic paternalism.
It was a time before men were feminized, women were androgynized and children were pathologized. No one would say their life was perfect, that's not the point. The problems they did have, though, they dealt with on their own terms, free from the peeping toms and patronizing nannies poking noses into their lives. They didn't make their choices constantly inundated with judgments and accusations about the legitimacy of their feelings, ridiculing their choices and regulating their hopes and desires.
The Don Drapers and Peggy Olsons were the last of a generation who didn't have or need their emotions monitored, validated or otherwise administered by the therapeutic class. Despite all their problems, they were free in a way strangely foreign to us. And we can't help being a little fascinated with them because of it. That above all is the greatest secret to the old school cool of Mad Men.
For all that, the particulars are missing in this explanation. How in fact do we explain the specific popularity of a TV set a half century earlier than the zeitgeist that it captures, as in the case of the Mad Men TV show? This is another matter.
I don't have the job description to qualify as providing some definitive explanation: I'm not a social psychologist or modern ethnographer. But I do have a few ideas.
I've heard some people say it captures a simpler time. Really? That's not what I see every week on my screen. This ain't Leave It to Beaver or Ozzie and Harriet. This is a 50s and even early 60s that isn't often recognized by mainstream mass media: full of adultery, narcotics and desperation. Neither does the show soft pedal the ugliness of the iconic political assassinations, the racial tensions, gender discrimination nor growing quagmire of the Vietnam War. On the contrary, if anything, perhaps one appeal of the show is the far more realistic depiction of the era than one commonly sees.
That doesn't seem though to provide a sufficient explanation. If that's all you want, you can watch PBS (if you can stomach it). There's something else cooking in the secret recipe of the Mad Men TV show's success. Yes, of course, there are all the great production values: the spectacular writing, full of insightful character development and the presentation of adult conflicts; spot on precision acting; and of course it looks incredible, with finely detailed attention to the art work, settings and costumes, and the gorgeous cinematography. Still, true as all that is, there's still something else to be explained.
What's missing is an appreciation of that special something called, on this blog, the old school cool of Mad Men. It's so subtle initially that it can fly right under your cultural radar. But it's there; the most endearing accuracy in Mad Men's great inventory of 60s era authenticity is its illustration of a time before the colonizing of our modern world by the therapy gurus.
Whatever their challenges, the characters of Mad Men do not whine about how unfair life is, they don't complain that daddy didn't love them or mommy was too mean (though in some instances, that might well be the case). They take on life's challenges free of our contemporary fixation on communicating, expressiveness, finding ourselves and fretting over emotional IQ. This show captures the last great era of American life, before the guidance tyrants, emotion police and relationship regulators took over the culture.
Yes, it's true that the therapeutization of the culture by these self anointed "experts" had already begun at this time. This fact is hinted at in the story line of Betty's breakdown. The insinuating psychologists, the prying school counselors, the know-it-all therapists, talk show mental health hucksters and big brother for-your-own-good social planners, even at this time, were rearing their ugly heads. Mad Men preserves for us a time before these insidious PC do-gooders had yet pulled off their hijacking of our society. They hadn't yetreduced it to the current state of therapeutic culture and rampant, claustrophobic paternalism.
It was a time before men were feminized, women were androgynized and children were pathologized. No one would say their life was perfect, that's not the point. The problems they did have, though, they dealt with on their own terms, free from the peeping toms and patronizing nannies poking noses into their lives. They didn't make their choices constantly inundated with judgments and accusations about the legitimacy of their feelings, ridiculing their choices and regulating their hopes and desires.
The Don Drapers and Peggy Olsons were the last of a generation who didn't have or need their emotions monitored, validated or otherwise administered by the therapeutic class. Despite all their problems, they were free in a way strangely foreign to us. And we can't help being a little fascinated with them because of it. That above all is the greatest secret to the old school cool of Mad Men.
About the Author:
He writes as well for The Walking Dead celebration site, Pretty Much Dead Already, about the Walking Dead fanfiction and the Walking Dead news.
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