It is normal for certain networking sites to gain attention over the course of time and the same can be said about Pinterest. To me, this is one of the very few sites that will be able to catch up with Facebook and Twitter in terms of the popularity face if it is utilized enough. The fact that it has grown so much since its launch speaks volumes. What you probably did not recognize, though, was that it could help companies and a social media marketing coach can show you how.
Pinterest is a site that has grown so much ever since it was introduced three years ago. What I have come to notice, though, is that the growth did not actually spike until 2012. During the year, more specifically in January, the user base Pinterest had was doubled. Currently, it stands as a networking site with a high level of engagement and there seems to be a strong interest in the site amongst the female demographic, seeing as how females make up 80% of the Pinterest community.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
It's apparent that these channels can be put to use but what about interaction to be seen later on? Pinterest can help a number of different brands as long as graphics are appropriate and prove to be pleasing to the eye. A social media marketing coach can see the potential behind this website and how important visual engagement is in the long term. As I'm sure that authorities such as S-M-M-C would be able to support as well, the addition of comments and replies to pin only helps that much more.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
Pinterest is a site that has grown so much ever since it was introduced three years ago. What I have come to notice, though, is that the growth did not actually spike until 2012. During the year, more specifically in January, the user base Pinterest had was doubled. Currently, it stands as a networking site with a high level of engagement and there seems to be a strong interest in the site amongst the female demographic, seeing as how females make up 80% of the Pinterest community.
Of course, one has to wonder what can be done in order to increase business through Pinterest. After all, the idea of pinning pictures is the main focus of the site for many people, so one would have to imagine that companies would have a trickier time navigating. On the contrary, though, engagement can be created with previous fans being contacted. A company could actually go to its other channels - Facebook, Twitter, as well as others if they exist - and find those who are following the brand already.
It's apparent that these channels can be put to use but what about interaction to be seen later on? Pinterest can help a number of different brands as long as graphics are appropriate and prove to be pleasing to the eye. A social media marketing coach can see the potential behind this website and how important visual engagement is in the long term. As I'm sure that authorities such as S-M-M-C would be able to support as well, the addition of comments and replies to pin only helps that much more.
Pinterest does not seem like the kind of website businesses would flock to, at least not on the surface. Upon further inspection, though, one can see that it can be utilized for such purposes as long as the right actions are put into effect. There's also the idea of a user base, of which Pinterest has a strong type. You want to be able to pin a variety of images and while the common user on the site may be more inclined to look up recipes, for example, a social media marketing coach sees other purposes.
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