Sunday, November 17, 2013

Why You Should Have A Singapore Food Photographer On Retainer

By Adella Edens


Are you a cookbook author or restaurant owner who does business in Singapore? If yes, then you should have a Singapore food photographer on your regular payroll, if you do not have one yet. The services of a food photographer are indispensable in your business. They play a big role in the successful promotion of your cookbook or restaurant.

Of course, you can say that you do not have any need for a professional Singapore food photographer at all. You may think that any dummy can take a picture as long as they have a camera and photo-editing software installed in their computer. So if you have access to said camera and software, why should not you take pictures of your food on your own?

You are certainly losing out if that is how you perceive the importance of a professional Singapore food photographer. There is more to taking pictures of food than pushing a button on a camera. The food whose image you are going to capture must be presented just so, so that anyone who looks at the photograph instantly feels a yearning for a taste of the food the moment they see the picture. Did you know that sometimes food photography is referred to as food porn? Food portraits are meant to stimulate desire for the food in the viewer.

How, then, do you go about hiring a Singapore food photographer? First of all, you should figure out just what you want the photographer you hire to do with your project, as well as the budget you can set for their services. If you want your cookbook or restaurant to gain a level of prestige, you should hire a well-known food photographer. You can get in touch with them through their studios or agents. Their work is expensive, of course, so you have to prepare to pay a good chunk of change for their services.

You do not have to aspire to hiring a celebrity Singapore food photographer if you cannot afford their services. The services of an unknown but highly skilled food photographer should do in that case. You can ask among your relatives and friends if they are acquainted with such a photographer. You can also browse Instagram, Flickr, Photobucket and other photo-sharing sites to search for good food photographers. Freelancer sites and stock photography sites are great places to search, too.

When you sift through your candidates, you should make sure that you screen them carefully. You would not want to waste your precious time and resources on a Singapore food photographer who does not have the skills you require or the professionalism you demand. Thus, take a good look at their portfolio and interview them about their experience and previous work, if any. If you are hiring an unknown photographer, make sure that you limit your choices only to those who can present references.

You should never hesitate to hire a skilled food photographer if you are working on a cookbook or the promotional materials of a restaurant. The quality of the food portraits you will be using in these publications can spell their failure or success. Never settle for less than the best that your money will buy when it comes to hiring a Singapore food photographer.




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