Eric Jarett is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR. He provides digital data convergence generating ROI and develops data metrics, KPI?s and dashboards that drive businesses by setting and evaluating benchmarks. For nearly a decade now Eric has been influencing the development of the industry, lately focusing on Social Media Metrics. He is also posessing considerable in house corporate experience as a group leader at IBM and Monster, combined with contract work atPorter Novelli PR, small businesses and start-ups. He has been consulting various B2B clients, New York Times, US Magazine, TheNewMarket, Havana Central, and many architects & digital ad agencies, including The House Designers and Alan Mascard Homes. He has also provided real time web tracking and attribution metrics for large brands such as Gillette, Laughing Cow, etc. He is Board Member Emeritus at the Web Analytics Association and Member of the Search Engine Marketing Professionals Organization (SEMPO).
Jarett is involved as a Contributor Columnist for Entrepreneur Magazine, VentureBeat, and My Customer. He is also the author of three popular blogs: Web Metrics Guru, The Analytics Guru, and Art New York City, with combined readership of 11,000 unique visitors per month and 4400+ Subscribers. He has been a public speaker at many conferences focusing on Social Media metrics, such as Social Media Conference, Monitoring Social Media 09, Social Media Jungle, Online Marketing Forum, Social Networking Conference, and many others.
Eric developed a Social Media Metrics Program for Porter Novelli PR and ran the Social Media Committee at the Web Analytics Association while initiating the first standards work for Social Media Metrics. He created online marketing plans for visual artists, musicians, entertainers and he utilized analytics for strategic media planning, including market segmentation and content generation.
As a Senior Web Analyst in the Insights Group at Monster Worldwide Inc., Eric provided site analytics for Monster.com products and channels including Affinity Labs, Monster International Sites, Military.com, Fastweb.com, MonsterTrak.com and Jobs.com. His Comscore Media Metrix Audit for Monster Worldwide managed to save the company his SEO/SEM Dashboard saved potentially over 128K per month and $200K over the fiscal year.
As a Web Analyst he provided site analytics & Seibel data for IBM.com?s Virtual Business Center, which resulted in $1.6 M of identified revenue opportunity for IBM?s effort in Second Life Virtual World. He also developed brand monitoring dashboards for web effectiveness, executed scorecard of the IBM Pressroom, and combed Marketwise metrics on Press Release distribution with IBM site analytics, thus showing the pressroom team, for the first time ever, the value of their press releases.
In the past he consulted UNIX, Prudential, Reuters-Lipper, Citibank, Barclays Bank, Crossbar/Citibank, and SIAC.
Eric holds a Certificate of Marketing Management from the Baruch College and MA in Media Studies form the NY Institute of Technology and possesses, a NY Continuing Education Division.
Selected presentations: Future of Social Media Monitoring, Social Media Monitoring Bootcamp, London ?10 Build your own Social Media Monitoring , Social Media Monitoring Bootcamp, London ?09
Jarett is involved as a Contributor Columnist for Entrepreneur Magazine, VentureBeat, and My Customer. He is also the author of three popular blogs: Web Metrics Guru, The Analytics Guru, and Art New York City, with combined readership of 11,000 unique visitors per month and 4400+ Subscribers. He has been a public speaker at many conferences focusing on Social Media metrics, such as Social Media Conference, Monitoring Social Media 09, Social Media Jungle, Online Marketing Forum, Social Networking Conference, and many others.
Eric developed a Social Media Metrics Program for Porter Novelli PR and ran the Social Media Committee at the Web Analytics Association while initiating the first standards work for Social Media Metrics. He created online marketing plans for visual artists, musicians, entertainers and he utilized analytics for strategic media planning, including market segmentation and content generation.
As a Senior Web Analyst in the Insights Group at Monster Worldwide Inc., Eric provided site analytics for Monster.com products and channels including Affinity Labs, Monster International Sites, Military.com, Fastweb.com, MonsterTrak.com and Jobs.com. His Comscore Media Metrix Audit for Monster Worldwide managed to save the company his SEO/SEM Dashboard saved potentially over 128K per month and $200K over the fiscal year.
As a Web Analyst he provided site analytics & Seibel data for IBM.com?s Virtual Business Center, which resulted in $1.6 M of identified revenue opportunity for IBM?s effort in Second Life Virtual World. He also developed brand monitoring dashboards for web effectiveness, executed scorecard of the IBM Pressroom, and combed Marketwise metrics on Press Release distribution with IBM site analytics, thus showing the pressroom team, for the first time ever, the value of their press releases.
In the past he consulted UNIX, Prudential, Reuters-Lipper, Citibank, Barclays Bank, Crossbar/Citibank, and SIAC.
Eric holds a Certificate of Marketing Management from the Baruch College and MA in Media Studies form the NY Institute of Technology and possesses, a NY Continuing Education Division.
Selected presentations: Future of Social Media Monitoring, Social Media Monitoring Bootcamp, London ?10 Build your own Social Media Monitoring , Social Media Monitoring Bootcamp, London ?09
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