Sunday, December 9, 2012

A Critique of Offline Arbitrage Marketing Method

By Andrew Parker


One thing that does not get discussed as much is the trend to marketing an online business in the offline world. One thing that still works very well is making use of direct mail to support an existing business or to build a new one. You can quickly tap into this potential to develop an email list a lot easier than you imagine. It is possible to move into this method with a fairly low spending budget and gradually build from there. Offline Arbitrage was developed by Luke Jaten and Ryan Deiss, and they show you how to build your own base of leads using direct mail. Try to sustain an open mind about this due to the fact this only uses one element of direct mail that is not as costly or engaged as direct mail sales letters.



What you will find in Offline Arbitrage are ten modules, delivered on CD, that basically cover what you have to know about using this method. Before you can understand the system, you need to acquire some kind of grounding in exactly how the direct mail operation works. There are specific parts of direct mail that you won't have to contend with as they have nothing at all to do with Offline Arbitrage. Also, how you in particular will be working to achieve. You can shell out millions of dollars on direct mail promotions, but that is for total professionals and not you.

What you will learn in this course is how to acquire business and marketing leads and then essentially flip them or utilize them in your own business. Offline Arbitrage takes advantage of the incredibly huge and vast numbers of people on lead lists. That happens to be the domain of offline businesses for ages. Working with this marketplace will be explained to you in this course. This area of marketing and advertising is comparable to others because it is relatively easy to understand once you see how everything works. Furthermore, they will present you to the low-cost method this program is based on, and that is mailing out postcards.

As the name of the course indicates, you will combine different marketing strategies under the umbrella of arbitraging to gain leverage. This is a multi-step approach in which you acquire names/addresses, and then you deliver them a postcard using direct mail. As with any first time venture, or campaign, you always should start out small and test. Then the subsequent stage is where your experience with IM will come into play. What you will perform is deliver people to your online site, such as a squeeze page, where you will hopefully get them to sign up to your offer. At that point your understanding of list building will take over, and you will be good with the rest.

But if you are wondering about the nuts and bolts of this system, then that is a good thing to consider about. No need to worry about mastering direct mail considering Luke and Ryan go into that and explain what is needed. You will be given info and directions so you can produce high converting post cards. In addition to that, what is significant is you will discover how to decide on the best lists to go along with your market and offer.




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