Thursday, November 8, 2012

Online Reputation Becoming Increasingly More Important

By Kyle Piraino


In the past, technology was a lot simpler. There was much less to worry about because there was only a couple of ways that you could be in contact with someone. With the emergence of the Internet, you have to think about how you are represented online, whether it is with a business or your own personal reputation.

If you were to search yourself on the Internet, there are things that you wouldn't realize that you could find. Once you are on the grid, you are there forever and the Internet makes sure that information that you put online can be found by almost anyone. As scary as that sounds, that means that you need to be even more mindful of your online reputation.

The new emergence of social media has made online reputation manage even more important for businesses. The way you interact with your customers has now become extremely important for how your customers perceive you. Engaging with people is a great way to get them talking about your product or company which gains you more customers overall.

Something that has become very useful for businesses looking to grow is SEO or search engine optimization. This is when you use keywords that you believe represent your company the most accurately and enhance them so that when someone searches for these keywords on Google, your company shows up first.

It was easy for the Internet to be overlooked in the past, but if you are ignoring it now you are taking out a large portion of marketing that has shown to be crucial for a growing business. All of the big companies are now taking their online reputation very seriously and any serious business should as well.




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