Friday, June 7, 2013

Your Website And First Impressions

By Lemon Danika


The highest priority of your business marketing plan should be a website that is useful and properly designed. It's a crucial first impression which helps determine whether people will use your services or buy your products.

It takes less than two-tenths of a second for an online visitor to form a first opinion of your brand once they've perused your company's website. Researchers are able to determine the amount of time that a person stays on a part of a page, before looking elsewhere, using eye movement data from observations. These sections included the navigation menu, logo, photos, images and social-media icons. Also important, according to the research team, is the selection of color and images to a web page's design.

Your webpage should be easy to navigate and be clear to understand. Use time-tested methods which have proven results. Remember, people have a fixed idea what an e-commerce site should be like. It's a significant gamble to go with a website that is too different from the norm. Examination of the data shows that people often don't like the new layouts.

Keep the time that webpages take to load on your site as quick as possible. If pages are loading slowly, it will waste the time of your visitors and make them impatient. Pages which are light and crisp will load quickly and will encourage the visitors to stay for longer duration and visit more number of pages.

The layout of the website is one of the most important elements of web design which can generate a good first impression. Website layouts should be designed in a way that they help a new user find the most important features on the website's pages. Layouts not only allow the user to access the features more easily, they also make the page look more attractive.

The look of the site will help make the site's content more presentable to the user. The majority of people will believe that the site looks good, which means that the business cares about details and will have better services and products available.

When there is too much going on, people begin to look at this in a negative instead of positive way. A site become less attractive when it's too complex. When navigation is quick and effortless, and the site looks good, this will make a good first impression for a first time visitor. Poor interface design is particularly associated with rapid rejection and mistrust of a website. In cases where visitors do not like some aspect of a site design, a site is often not explored further than the homepage and is not considered suitable for revisiting at a later date.




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