Monday, June 24, 2013

Generating Traffic: Strategies For Managing Your Popular Home Improvement Blog

By Jane Adams


When a viewer comes upon your site you want to make a good impression. The more time a viewer spends checking out your site--viewing the photo gallery, clicking on the "about us" and such, the stronger the chance that the viewer will become a customer. To learn how to build an impressive home improvement products review website be sure to look at the following suggestions.

Make your FAQ page comprehensive and detailed. The Frequently Asked Questions portion of your site should be easily accessible and cover all the bases regarding questions your customers may have when you are not physically present to answer them. Consumers are on a tight schedule, and since the dawn of the internet, have become accustomed to finding the answers to their queries immediately. Provide them the information they most want in an easy to find, easy to understand format and they'll be more likely to be repeat visitors.

Considering the effect that some colors and color schemes may have on your visitors can help elicit the desired psychological responses. Certain colors are likely to create specific feelings in the viewers, and you can use that to your advantage. These colors will also have to complement or match the colors of your branding elements.

Create quality content. One of the ways you can build trust and gain respect from visitors to your site is by creating content that is free from grammar and spelling errors. With the content on your home improvement products review website top notch, they will get to like and trust you and your products and services.

A great way to boost traffic to your home improvement products review website is to insert a few lines of current events into your write-ups. You may have to stitch the news into your content in such a way that it does not look odd to the reader. But you have to be quick about it for best results or news becomes old and no one will be searching for it later on.

If your web business is focused around a specific venue or location, consider paying a professional photographer to shoot and edit some high-quality images for your site. You want your locale to shine on the web page - why are you putting up a picture you took with your smart phone?

While it is true that flash and animated graphics make your home improvement products review website more fun it is best not to overdo it. Most visitors will simply click skip intro to avoid opening a flash intro anyway. It is also best to make minimal use of bells or music that customers may find annoying when visiting your website.

On your call-to-action buttons, keep the text and color the same throughout the site. It should be obvious what clicking on the button does, and the user will appreciate the continuity. If you word your sales links differently throughout the site, confusion will follow.




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