Wednesday, May 7, 2014

Can An Online Marketing Firm Make Use Of Tumblr?

By Robbie Sutter


When you think of the platforms that are utilized the most for advertising purposes, your mind might go to Facebook and Twitter, right? After all, they have proven themselves to be effective for a number of businesses and it does not look like these sites will fade away anytime soon. You might not look at Tumblr in the same regard but is it possible that this particular website can come into effect in the long run, too? Any online marketing firm should make note of this platform.

Tumblr may be seen as more of a site for hobbies as opposed to anything else but there is a possibility for business to be done through this networking platform. One of the reasons why I say this is because there are actually a number of well-known companies that have Tumblr accounts of their own. You will be able to see that eBay and Old Spice, just to name a few websites, have been able to build presences for themselves on the site. As a result, more businesses should be confident in approaching Tumblr as well.

Tumblr is, at its core, a blogging website and any online marketing firm would be able to agree. The difference, though, is that this site is focused more so on the idea of visuals. Keep in mind, though, that text is still a prominent feature that shouldn't be overlooked. However, with memes and many .gif files alike, the mood of the site is far more lighthearted than something like LinkedIn, for example, so different approaches are required. However, the benefits that can arise from such approaches are worth noting.

As firms the likes of fishbat will tell you, Tumblr can be used for marketing, partially because of the heavier volume of shared content. Seeing as how Tumblr users are usually more active when it comes to this, well-constructed posts with well-integrated links can be passed around from one user to the next. Any online marketing firm can also attest to the fact that the addition of hashtags only helps to make content become that much more recognized. These points should help you to better understand the impact that Tumblr can have.

In order to elevate your marketing endeavors in the long run, Tumblr is a platform that can prove to be surprisingly effective. Yes, it may be used for leisurely purposes most of time but this does not take away from the fact that businesses can harness its various services as well. Its blogging capabilities are broad, to say the least, so writers should make note of this particular site. With a learned mindset put into place, you will be able to attain the benefits that Tumblr has to offer.




About the Author:



No comments: