Friday, May 30, 2014

Factors To Consider When Marketing Rubber Tubing Profiles

By Lila Bryant


Marketing may be very difficult if one do not know how to conduct it. In order to successfully market a product, there are certain important factors which one needs to consider. This article looks at some of the factors to be used to guide one in being able to market rubber tubing profiles.

The first one is the planning and the formulation of the strategy. You need to plan properly before coming up with the strategy on how the whole marketing will be conducted. The planning is important since it will enable you to consider all the necessary factors which are likely to prevail during the marketing. The planning is also important since it will enable you to decide on the amount of money you are going t spend in the marketing.

Other than identifying the potential users, you also need to consider the needs of the identified users. Being able to market the product in a way that it is able to solve the needs of the potential users is what will enable one to be able to convince them to buy the product. The other factor to consider is the selling price.

The second one to look at is the buying price as well as the cost of other expenditure. You must ensure that you are making profits in spite of lowering your prices. It is therefore necessary that you ensure that the expenditure you are likely to incur is factored in the selling price.

In order to be able to come up with a good price, there are certain things which one must consider. The first one is the status of the potential customers. If the potential customers are wealthy, then you should fix prices which are favorable to them. You may have to charge high prices for the product just for them to believe that it is genuine and original.

It is a good thing as a marketer, to conduct feasibility study to check on the suitability or appropriateness of the location of the premise. This is because it will also affect the whole process of marketing either positively or negatively. If the location is appropriate, the it will affect the marketing positively while if it is not appropriate, the it will affect the marketing negatively.

The other factor to consider is the location from where the products are being sold. This location is important in ensuring that people can easily access the product. There are certain issues as well which needs to be considered to enable you to identify a good location. The first one is the security of the place. You must ensure that the area is very secure. The other one is on accessibility. You must also ensure that the place is easily accessible. The last one is the proximity to the market where the product is being marketed.

The other essential element to consider is the unique selling preposition. As a marketer, you need to come up with an effective and a good unique selling preposition which will lure more people to like the product. Most of those who will be hearing the product for the first time, will consider whether to buy it or not based on the unique selling preposition. It is therefore necessary that you come up with an effective unique selling preposition.




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