When time comes that you have created a campaign deemed to be truly creative for your own client, you may then have your ideas given to him. You need to do your presentation so well, despite the fact that your own concepts are very brilliant, your demographics so sound, and despite having a message that is so clear. Such allows your client to like the idea you have on advertising Victoria BC.
If the presentation is weak, the client will not buy the idea you have, and there might be a need for seeking another client you must accommodate. So this does not happen to you, be sure of reading about the steps to submit ideas that end up sold. These are being stated below.
An initial step involves knowing your own audience. Some potential audience can include the board, the CEO, as well as middle management. Also, it is important to check if that audience which you have is composed of a majority of either women or men. You also must see if there exists a potential member of the audience having a disability which you should consider.
How much knowledge you happen to have about the audience prior to the submission of an idea could have a great impact regarding how they will receive the presentation you have. It also is a must to know the place where you will do the presentation. Some potential locations can include outdoors, the auditorium, or a cafe in your locality.
Check if there happens to be handicap access in the said area. You also must make sure to check the kind of lights which are around and if it happens that there are enough electricity outlets in locations deemed strategic. Also, you must check if they have good equipment you could borrow, when required. Make sure of visiting the site wherein the presentation is done to gain better knowledge of the area.
You should then choose a method of presentation. To get more ease when choosing the appropriate presentation method, use what you know regarding the audience along with the area. If you would just have an informal presentation with few people, a sketchpad or your laptop can be used.
But if such a situation is more formal, you must consider utilizing not just your laptop, but also make use of a projector, when showing ideas on a large screen. One alternative involves putting ideas on big boards which everyone may see. Telling a story is another tip that helps. To do this, take time in framing your ideas in the larger context of the assignment.
Have this done prior to jumping to the storyboards along with tag lines. Have your objective restated and discuss in a brief way how ideas which you would present will meet it. To keep things short, have the audience engaged by sharing any thought processes that led to such ideas.
You must, lastly, not forget to accommodate any questions which come from the audience about your own idea for advertising Victoria BC. Have the audience always allowed to react to such a material you happen to have. If timing happens to be tight, be sure of saying so, but it is recommended that you accommodate several questions as the time will permit.
If the presentation is weak, the client will not buy the idea you have, and there might be a need for seeking another client you must accommodate. So this does not happen to you, be sure of reading about the steps to submit ideas that end up sold. These are being stated below.
An initial step involves knowing your own audience. Some potential audience can include the board, the CEO, as well as middle management. Also, it is important to check if that audience which you have is composed of a majority of either women or men. You also must see if there exists a potential member of the audience having a disability which you should consider.
How much knowledge you happen to have about the audience prior to the submission of an idea could have a great impact regarding how they will receive the presentation you have. It also is a must to know the place where you will do the presentation. Some potential locations can include outdoors, the auditorium, or a cafe in your locality.
Check if there happens to be handicap access in the said area. You also must make sure to check the kind of lights which are around and if it happens that there are enough electricity outlets in locations deemed strategic. Also, you must check if they have good equipment you could borrow, when required. Make sure of visiting the site wherein the presentation is done to gain better knowledge of the area.
You should then choose a method of presentation. To get more ease when choosing the appropriate presentation method, use what you know regarding the audience along with the area. If you would just have an informal presentation with few people, a sketchpad or your laptop can be used.
But if such a situation is more formal, you must consider utilizing not just your laptop, but also make use of a projector, when showing ideas on a large screen. One alternative involves putting ideas on big boards which everyone may see. Telling a story is another tip that helps. To do this, take time in framing your ideas in the larger context of the assignment.
Have this done prior to jumping to the storyboards along with tag lines. Have your objective restated and discuss in a brief way how ideas which you would present will meet it. To keep things short, have the audience engaged by sharing any thought processes that led to such ideas.
You must, lastly, not forget to accommodate any questions which come from the audience about your own idea for advertising Victoria BC. Have the audience always allowed to react to such a material you happen to have. If timing happens to be tight, be sure of saying so, but it is recommended that you accommodate several questions as the time will permit.
About the Author:
You can visit the website www.gowestgroup.com for more helpful information about Steps To Submit Your Advertising Ideas
No comments:
Post a Comment