Friday, March 1, 2013

How to Host a Social Media Giveaway

By Ryan Wilson


We all want to attract new leads to our business. We want customers to see us, use our products, and purchase our services. We'd love to give them a product for free, so they will understand just how great it is and keep coming back for more. But sometimes it can impossible to give a person a free product. Give lanyards as free products!

While it might seem like you are at the end of a dead end road, you're not. With social media platforms like Facebook, Youtube, and Twitter, you can attract new customers and host a giveaway using promo products. If you can do this right, customers will get a lot of interest in what you have to offer.

Hosting a Giveaway With Promo Products

Define Your Goals- You should have a goal in mind which you need to accomplish by using business' social media accounts for giveaways. Do you want more individuals to 'like' your Facebook page? Your goal may even be to increase brand awareness. Decide that first, whatever the need may be.

How to Define Your Audience- Do you know what type of customers you are trying to reach? You can gather more info about them if you look at your social media pages. Are they interactive, posting videos, submitting feedback, and asking questions almost daily? Do they even offer a response or not? For customers who love to get engaged, you may find them reacting to posting picture contests or writing contests. Non-engaging customers will be more likely to participate in a sweepstakes giveaway, where little interaction is needed. Shop tote bags online!

Defining Your Promotional Products - Figuring out what type of promotional products to give is the next step. Things like key chains, lanyards, and tote bags are all a suitable promo products. Customize these products and make sure they make a lasting impression on the client's mind.

How to Begin the Giveaway- Once you have purchased your tote bags or lanyards, determined what type of customers you have and what giveaway would be best for them, and determined your goals, choose which social media channels you want to use for the giveaway; if you want, you may be able to use more than one.

Measure Your Results- Your social media pages are a clear indication of the success of your giveaways. This information can actually be of use later on so you must keep it safe.

Are you thinking of hosting a social media giveaway with promotional products like tote bags, advertising pens, and lanyards? Use this tips to make sure it is successful one! Lanyards can make good giveaways for your campaign!




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