Wednesday, January 2, 2013

What Really Drove Mr. Chrysler ?

By Ameria N. Iram


The history of Chrysler working all the way up to become on of the "Big Three " Us Automakers , all began years ago in 1908 when Walter P. Chrysler started his pursuit by participating in a Chicago auto show. He was thirty three years old and was hired to work in the then dominate transport industry of the time -"the railways". Despite his job, he favored automobiles more. When he witnessed a white colored Loco mobile, he was inclined to it and became indebted just so that he could own it. Then succeeded many months of puttering about the car and grasped later on how to drive this car.



In another four years, Chrysler turned his obsession for automobiles into a career. As a production manager for Buick he worked hard and rose to become the president as well as General Manager of a GM division. This was his first serious involvement with automobiles. He then, after having quit his previous job in 1920, took to resuscitating an unsuccessful Willys Overland company and repeated this job with another firm called Maxwell Chalmers. Four years down the line (1924) he was successful in launching his first car that bore his name.

It only took three more years for Chrysler to accomplish a great success during the time which he had purchased out Maxwell that became the stepping stone in making the well-known car manufacturing company called Chrysler. He created both DeSoto and Plymouth automobiles, as well as the the Dodge & Chrysler branded automobiles that are now part of not only a domestic US American conglomerate but also a world wide global auto producer.

Even so, his futuristic 1934 Airflow did not sell too well but the company survived the Great Depression and during the Second World War, switched to manufacturing military vehicles.

Since then, the company has passed through different situations. However, there is no disproving that whatever fluctuations the company has encountered through years that have passed, it has always managed to stood up and produce cars needed in the right situation and at the right time.




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