Clients who want to expand their businesses are going to be the ones who will want the best campaigns possible. They want to be certain that their graphics present a positive image and that people are not going to be turned away by them, either. For Bob Jain Credit Suisse, producing the best visuals is the name of the game. However, what makes a graphic worth presenting as opposed to one which people would much rather like to turn away from?
While Bob Jain Credit Suisse is an investment bank at its core, it doesn't just work in that way because it also forms campaigns for clients to use. Workers along the lines of Robert Jain desire to help clients create imagery that is best suited for the businesses which come in through the doors. It may be easy to see what a company needs based on the audience it wants to attract. Those which have focuses on older audiences may use grainier aesthetics, for instance.
Even though there are good images that exist to help businesses, what about the bad ones? One business may be given an image and it won't be happy with what has been presented to them. For instance, a shocking painting done by Gianni Monteleone displayed a businessman sunken within water and the briefcase in his hand has several dollar bills - some of them bundled - falling out from it. While there may very well be a creative message behind it, it's something that has the chance to offend.
The image seemed to spark such a debate but Monteleone actually gave his perception on his own creation. The graphic was not designed to showcase finance's death but rather the chance it has to transform. Water, to him, was meant to be seen as a cleansing agent and something that would drag people under in order to drown them. However, people can take what they see and bend it in such a way so that they see it as something which it wasn't intended to be.
When you get down to it, creating an image for a company can be one that possesses a reward at the end. It allows an artist to be creative but I also think that they have to be able to showcase the proper image, too. A company is going to grant such orders and if the artist in question can follow them, then there's a good chance for success. At the end, though, the finished graphic is going to be both respectable to the targeted company and pleasing to the eyes of everyone else.
While Bob Jain Credit Suisse is an investment bank at its core, it doesn't just work in that way because it also forms campaigns for clients to use. Workers along the lines of Robert Jain desire to help clients create imagery that is best suited for the businesses which come in through the doors. It may be easy to see what a company needs based on the audience it wants to attract. Those which have focuses on older audiences may use grainier aesthetics, for instance.
Even though there are good images that exist to help businesses, what about the bad ones? One business may be given an image and it won't be happy with what has been presented to them. For instance, a shocking painting done by Gianni Monteleone displayed a businessman sunken within water and the briefcase in his hand has several dollar bills - some of them bundled - falling out from it. While there may very well be a creative message behind it, it's something that has the chance to offend.
The image seemed to spark such a debate but Monteleone actually gave his perception on his own creation. The graphic was not designed to showcase finance's death but rather the chance it has to transform. Water, to him, was meant to be seen as a cleansing agent and something that would drag people under in order to drown them. However, people can take what they see and bend it in such a way so that they see it as something which it wasn't intended to be.
When you get down to it, creating an image for a company can be one that possesses a reward at the end. It allows an artist to be creative but I also think that they have to be able to showcase the proper image, too. A company is going to grant such orders and if the artist in question can follow them, then there's a good chance for success. At the end, though, the finished graphic is going to be both respectable to the targeted company and pleasing to the eyes of everyone else.
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