Thursday, March 20, 2014

Local Band Tips: The Importance Of Playing Music Festivals

By Michael Fitzgerald


In the past 5 years alone, new music festivals have sprouted up all across the country, from major cities like Chicago and Austin, to places almost literally in the middle of nowhere, like a desert in Nevada or an unassuming campground in the Ohio Valley. But no matter where they take place, these music festivals always seem to attract huge audiences - and offer an amazing opportunity for local bands to get noticed. Local bands lucky enough to earn their way to a stage on a music festival not only get the chance to perform for massive crowds, but many record labels and A&R representatives take special note of these events and the bands that perform well on them.

When a band gets to perform with a ton of other groups and musicians in front of lots of new fans - on a music festivals, for example - they also get the chance to network with more fans, bands, and music industry people than they would on your average local show. Festivals may also be a great chance for groups to sell all kinds of band merchandise - the more merch they can sell at a fest, the more the attendees will take interest in the group - for a local band, a T-shirt can be a walking, talking billboard of sorts, and can really create a buzz for the band somewhere like a local music fest.

As more and more cities continue to host these events, and they continue to snowball in popularity, undoubtedly more and more local bands and musicians will get "discovered" at them. There are already many, many, success stories out there of local musicians being discovered like diamonds in the rough at local music festivals alone. For example, at Gorilla Music's CMF just 3 years ago, Jeff Blue (an A&R rep most well known for discovering Linkin Park and working with them on their first album) discovered guitarist Lance Dowdle on the local band DNA. Jeff would later help Lance get signed to Atlantic records, and in turn become guitarist for the national rock band, Emphatic.

For local bands, playing on a show where a scout or label representative is attending is an amazing opportunity to get discovered sooner rather than later. Today, Jeff Blue himself is once again in search of undiscovered talent, this time by collaborating with Gorilla Music for The Jeff Blue Contest Tour in cities all across the United States. On this city-by-city tour, bands will compete for a chance to write and record with Jeff himself in his studio in Los Angeles.

Gorilla Music Festivals, like The Cleveland Music Festival, have always been amazing opportunities for local or unknown bands to get noticed in their city. Unlike most other music festivals across the country, Gorilla Music's festivals feature National headliners but are ultimately designed to showcase the local talent as much as possible. This is opposed to many other house-hold name music festivals which book 90% national or regional bands and leave very little chance for local bands to get much notice. Gorilla Music holds multiple Music Festivals every single year, the next being The Dallas Music Festival, which will take place May 30th to June 1st and will be held at venues in and around the Deep Ellum area.




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