Friday, September 13, 2013

4 Phases of Web Design

By Steven McCall


Stage 1 - Design over substance

The first stage is to design a site that the chief executive officer, investor, and ad agencies like to see. There are all kinds of "bells and whistles" in this design. An entire site might be a Flash animated site. Or there might be some lovely JavaScript mouse over effects or drop-down menus in the design. It's constantly an appealing design, however the message is clear - design over substance.

Stage 2 - Designing for online presence

In Stage 2, the reality of an inadequate web design begins to strike, normally around 3-6 months after the initial launch. A website will generally get rejected by many of the significant directories, not be indexed by the major online search engine, or not get the traffic or sales that were forecasted based on the numerous types of advertising techniques made use of. Usually, that's when companies choose that they will try to hire an expert online marketer to advertise the site. Doorway page business, in some way, shape or form, rear their awful heads. Regrettably, many website owners fall for a doorway page business's pitch due to the fact that the wonderfully designed website could not possibly be the issue with reduced website quality traffic. Yahoo may have rejected a site, or the site may have been noted in Yahoo and the company can not comprehend why they have no description next to their business name. But in no chance would many ad agencies or doorway page business want to inform prospective clients the fact-- they simply did not design and compose an efficient web site-- because it would suggest losing hundreds of pounds in company

Stage 3 - Designing for your audience

By Stage 3, after investing an exorbitant quantity of money on pretty web site designs and different marketing approaches, web site owners usually identify that they did not design or compose an effective Website for their target audience. Usually, web site owners will generate an usability professional to examine potential problems and present various solutions. Generating a search engine marketing expert to help with search-engine friendly web designs & templates early in the design phase can save a company countless pounds in online advertising expenses.

Stage 4 - Website redesign

After cautious usability and online search engine exposure analyses, web site owners lastly have an effective web site. A website that is written, coded and made for user friendliness and online search engine presence usually gets the most web traffic and resulting sales because it was written, set, and made for end users.

Conclusion

Website must constantly be designed with your target audience in mind, not your own personal preferences. Colours have meaning. Specialist designers comprehend the psychology of color and using white area to best task the image your audience wishes to see. (For instance, try not to use the color red on a monetary site.) Understanding the products/services/information your target audience is looking for is vital to creating and keeping an efficient web site. When you launch a site, you may need to make an informed guess about what your target audience desires. After that, tools such as website data software and reporting from site searches tell you precisely what your site visitors are looking for.

Then content and marketing strategies can be adjusted accordingly. Unless the sophisticated innovation plainly benefits end users, do not utilize it on your website. If your investor or CEO's or attorneys like the website, ask if they are going to invest the thousands or millions of pounds to keep you in company.

They're not. Your target audience who will eventually determine the success or failure of your site.




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