It is tempting to assume that the larger and more established a commercial property company is, the better it is. This is not strictly true. If you are looking for a commercial property agent in the South West, an independent has many advantages.
* A more personal service
Larger corporate companies are often restricted by shareholder responsibilities and corporate bureaucracy, not to mention larger overheads, which often means the client doesn't come first. An independent is less restricted and can offer a more personal service. Fewer overheads means smaller independents usually have lower fees.
Many of the larger companies have struggled in the recession. Having expanded greatly during the boom, they have then had to suddenly cut back in the bust just to survive, leaving company growth in stasis and too few agents to manage their clients and properties. It is important that your agent commits to you, keeping you up to date with information, accompanying you on any viewings and answering queries and enquiries promptly. An independent can manage their caseload with more ease, offering a more personal and efficient service.
* Independents have often built their businesses from their experiences in bigger companies
It is often the case that entrepreneurs have been inspired to go into business following the failings with the company they work for. In a larger company, it can be frustrating when wanting to give feedback on systems you find you can't get past middle management. This can leave a person thinking, why don't I run an improved version of this business myself?
Some independent commercial property agents in the South West have trained and gained experience in the larger companies. They have then used the best methods whilst ironing out the ineffective ones in starting their own businesses. It is worth noting though that any good agency will record all feedback and deal with complaints in order to keep improving their service.
* Independents are more likely to move with the times
Some of the more established companies that have been around for years can get stuck in their ways and traditional working practices, partly due to an over confidence in their well established brands and partly a hesitance to change with the recession. When the market was booming there was little need for the larger companies to put too much time or effort into marketing as there was enough business for everyone. To adapt with the times, greater understanding of the impact the recession has had on the market is required and the changes in approach that the new innovations in technology have brought.
Technology and social media have rapidly changed the marketing environment and how customers understand and use information. Mobile technology has developed so that text alerts and data roaming give a new immediacy to how we can receive information and therefore how companies can stay in touch with their customers. Social media has offered new platforms for marketing and communication with Twitter, Facebook, LinkedIn and Google being the most recognized channels. Newer, independent companies are popping up with fresh, innovative ideas, more open and honest agents and an altogether more modern and bespoke service.
* A more personal service
Larger corporate companies are often restricted by shareholder responsibilities and corporate bureaucracy, not to mention larger overheads, which often means the client doesn't come first. An independent is less restricted and can offer a more personal service. Fewer overheads means smaller independents usually have lower fees.
Many of the larger companies have struggled in the recession. Having expanded greatly during the boom, they have then had to suddenly cut back in the bust just to survive, leaving company growth in stasis and too few agents to manage their clients and properties. It is important that your agent commits to you, keeping you up to date with information, accompanying you on any viewings and answering queries and enquiries promptly. An independent can manage their caseload with more ease, offering a more personal and efficient service.
* Independents have often built their businesses from their experiences in bigger companies
It is often the case that entrepreneurs have been inspired to go into business following the failings with the company they work for. In a larger company, it can be frustrating when wanting to give feedback on systems you find you can't get past middle management. This can leave a person thinking, why don't I run an improved version of this business myself?
Some independent commercial property agents in the South West have trained and gained experience in the larger companies. They have then used the best methods whilst ironing out the ineffective ones in starting their own businesses. It is worth noting though that any good agency will record all feedback and deal with complaints in order to keep improving their service.
* Independents are more likely to move with the times
Some of the more established companies that have been around for years can get stuck in their ways and traditional working practices, partly due to an over confidence in their well established brands and partly a hesitance to change with the recession. When the market was booming there was little need for the larger companies to put too much time or effort into marketing as there was enough business for everyone. To adapt with the times, greater understanding of the impact the recession has had on the market is required and the changes in approach that the new innovations in technology have brought.
Technology and social media have rapidly changed the marketing environment and how customers understand and use information. Mobile technology has developed so that text alerts and data roaming give a new immediacy to how we can receive information and therefore how companies can stay in touch with their customers. Social media has offered new platforms for marketing and communication with Twitter, Facebook, LinkedIn and Google being the most recognized channels. Newer, independent companies are popping up with fresh, innovative ideas, more open and honest agents and an altogether more modern and bespoke service.
About the Author:
For more information about a forward thinking company with reputable independent commercial property agents in the South West, visit Charles Darrow's website. Details regarding their agents' knowledge and experience can be found by clicking here.
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