Monday, January 20, 2014

Keeping Your Customers Buzzing Using Social Media

By Valentino Crawford


At one point in time, many businesses viewed the world of social media as a playing ground for kids. Those days are long gone. In today's society, social media sites provide a valuable tool for marketing and branding any business. With such a level of importance placed on these sites, it is equally important to make your social media marketing plan an effective one. In this article we will give you a few tips for starting out right.

In order to get the most out of social media in terms of marketing, add social network widgets to your page. Add a widget to your site to draw attention to your social media marketing campaign. The right widgets will give users the freedom to re-post your content, vote on polls or enter different contests you're holding. It's a win-win for everyone.

Use the power of social-media sites to get your company to the top pages of your target audience. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. Heavy Facebook users ramble around the site sometimes, and could browse your selection of products, and even buy some, without ever leaving Facebook itself. Doing this means they don't have to leave Facebook and go to your site.

Stay active! Being social is a big part of success. If you're not an active user, you're either going to come across as a dry business or your content is going to be buried. However, if you are active and constantly updating and promoting your business through social media, people will always be aware of what you are selling.

Buttons, widgets and other apps are your best friends when it comes to holding down a successful social media marketing campaign. Be certain those buttons appear on your blog, emails, sites and signatures. This really gives the look and feel of a legitimate social user and not just a cold, dry business. Make sure you also take the opportunity to link everything together into a fluid network.

Games on Facebook are something to look into. You might want to consider creating a custom game of your own that relates to your business. Some brands have found a lot of success by using Facebook's games. These have become rapidly spreading on the web. Hire a professional to develop a game that you can share on Facebook, if it's within your budget.

Use widgets and other tools for social networking sites, such as the Twitter-related tools, Twello and Tweepi. When you use these tools, you can hone in on a target audience. Twitter, like Facebook, takes care of its advertisers, so you can find a lot of help by simply using the tools the site provides. This can enable you go come up with people that it would be wise for you to follow, and will increase the chances that these people will follow you as well.

Social media marketing can help take some of the financial pressure off of your business. You can concentrate on creating pictures and high-quality videos, and sharing them with your target market. With all of these places online you should not have a hard time finding followers and become a good business.




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