Monday, January 21, 2013

Managing A Danish Personal Finance Website Of Your Own? Use These Advice

By Jane Adams


Do you have a Danish personal finance website but needs professional advice to make it successful? Do you need useful information and great advices from a trusted site? Here are several lessons and tips that you can use to make your Danish personal finance website a success.

Conduct a yearly review of your site by offering a questionnaire to users. The answers will be valuable in shaping the future of your site and giving your visitors what they want. Offer a prize drawing for taking the time to complete the questionnaire.

Run split tests on your sales copy to see which version works better. Place the differing copy on separate pages and track which one gets a better conversion rate. Fining tuning sales pages makes a big difference in turning lookers into buyers.

Differentiate yourself with personal experience or qualifications. There are likely already other Danish personal finance website that do what you are doing, so find a way that you are better than them and promote it. Don't be shy about boasting on your skills.

If you are selling goods or services on your site, don't miss any chance to upsell. On the way to checkout, be sure to offer customers the chance to upgrade their purchase with additional products or a higher level of service.

Keep the front page information on your site as simple as possible. You can go into further detail on other pages, but you don't want to turn off novices by getting technical upfront. Those already familiar with your topic won't think anything of having to click a couple times to find the more advanced information.

Respond directly to e-mail and comments. Even a short mass e-mail message will begin to open a two-way dialogue. Showcase your personality by sharing personal anecdotes where relevant so that you can establish a rapport with your audience. Another option is to conduct a reader survey or poll so you can improve on your site based upon your readers' preferences.

Include as much content as possible on your site. Filling up pages with useful, relevant content will give visitors a reason to stay and look around. Having only a few pages is a recipe for losing traffic quickly after it arrives.




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