When you became a dentist, marketing was probably the furthest thing from your mind. But if you have your own practice, effective marketing is actually key to your very survival. If you've not given the idea of marketing for dentists much thought before now, you should.
Without bogging you down in the details, the essence of marketing for dentists is about attracting enough customers to your practice to achieve critical mass and maintain profitability - then attracting even more customers to grow your practice to whatever size you wish it to be (no upper limit here, except the physical limitations imposed by the space you're in and the population of the area you're serving). At a minimum, you need to be thinking about two things, when it comes to marketing for dentists: getting your message out and defining exactly what that message will be.
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Work-Life Balance: Dr. Schuster has devised a mechanism he calls "The Balancing Wheel" which is designed to be a quick, easy, painless way to restore work-life balance to your world. No, it's not a magic cure-all that will make long hours vanish, but it is a practical set of guidelines that will help you get an out of control work life under control and give you some much needed breathing room.
Every bit as important as designing an effective way of getting your message out, is deciding and defining precisely what that message will be. Here, the single biggest component is your brand. Yes, even a dentist's office need branding, so what's yours? If you don't have one, you need one.
Strategic Planning: One of the major things that can complicate your life in a hurry is if you forget to plan for the tax and insurance bill you're inevitably going to have to pay. Unfortunately, an alarming percentage of new practice owners get caught off guard by these expenses, then have to spend long hours and time away from doing what they love as they scramble to fix what should have been a completely avoidable problem. Dr. Schuster's course will give you everything you need to eliminate this as a concern for you and your practice.
Without bogging you down in the details, the essence of marketing for dentists is about attracting enough customers to your practice to achieve critical mass and maintain profitability - then attracting even more customers to grow your practice to whatever size you wish it to be (no upper limit here, except the physical limitations imposed by the space you're in and the population of the area you're serving). At a minimum, you need to be thinking about two things, when it comes to marketing for dentists: getting your message out and defining exactly what that message will be.
Dr. Michael Schuster has designed an intensive one-day course on life-planning that can help you address those issues, and retirement planning for dentists. A seasoned professional with decades of practical, hands-on experience, he has made it his mission to share his solutions with dentists who may be struggling as he himself once struggled. This course has been forged by firsthand experience, and in it, you will find practical, hard-hitting solutions to the problems you're facing. The course covers a staggering number of topics, but some of the biggest are:
Work-Life Balance: Dr. Schuster has devised a mechanism he calls "The Balancing Wheel" which is designed to be a quick, easy, painless way to restore work-life balance to your world. No, it's not a magic cure-all that will make long hours vanish, but it is a practical set of guidelines that will help you get an out of control work life under control and give you some much needed breathing room.
Every bit as important as designing an effective way of getting your message out, is deciding and defining precisely what that message will be. Here, the single biggest component is your brand. Yes, even a dentist's office need branding, so what's yours? If you don't have one, you need one.
Strategic Planning: One of the major things that can complicate your life in a hurry is if you forget to plan for the tax and insurance bill you're inevitably going to have to pay. Unfortunately, an alarming percentage of new practice owners get caught off guard by these expenses, then have to spend long hours and time away from doing what they love as they scramble to fix what should have been a completely avoidable problem. Dr. Schuster's course will give you everything you need to eliminate this as a concern for you and your practice.
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