Wednesday, February 27, 2013

SEO 2013: More Of A Popularity Contest

By Carl Campbell


Most SEO experts are stipulating that the year of 2013 may become a more challenging year for SEO. If you're one of those website owners whose sites have been whipped by Google's sudden algorithmic changes, then you must know by now that opting for typical gray hat ammunition will get you nowhere. What you need is a solid SEO strategy that produces tangible results. This year you may specifically need to rethink and reconsider your existing approach. Simply put, you need to keep your SEO on track.

Early this year, the prediction about SEO's death has spread like wildfire. Might SEO go away just like that? Numerous people have opposed this belief and sided with the consistent change of direction in terms of site rankings. The year of 2013 won't pay the way for SEO's death, but instead show its altered facades. Getting to the top of SERPs will be like a popularity contest which prioritises sites with a massive following.

Two of the greatest SEO predictions this year include the adios of black hat SEO and the rise of blog commenting and social media.

This year the inevitable demise of black hat SEO will become a reality if Google starts paying attention to site popularity. This proposed metric for rankings, according to AussieWeb's chief executive Monte Huebsch, may begin the gradual demise of shady optimisation tactics and render black hat SEO as irrelevant to the SEO context. This means that all black hat tactics which violate Google's guidelines will no longer be effective and necessary.

The huge importance of blog commenting and social media interaction cannot be denied this year. Huebsch presented the idea that blog commenting and social media interaction enable brands and enterprises to interact with their followers and peers. This desire to develop meaningful interactions with the rest of the virtual community is key to reputation management.

To know more about the newest trends in SEO, count on the SEO services offered by a reputable SEO Singapore firm today.




About the Author:



No comments: