How many social media networks, do you think, could lead to Long Island advertising success? You may have written off some of the more niche platforms, such as Tumblr, as wastes of time. What you may not know is that, with the right strategy, Tumblr can provide the boost that businesses need to reach new customers and prospects alike. Before this is done, however, here are 3 mistruths many people believe about this platform.
"There aren't very many people on Tumblr." If you think that Tumblr's audience too small to make it a justifiable investment, think again. There are more than 2.6 million registered users on the site today, along with 432 million blogs and counting. This is also one of the most heavily used platforms on a daily basis, with an average of 22 minutes being spent on the site per visit. Not only is this audience sizable, but it's heavily involved in the platform to boot.
"Only teenagers use Tumblr." While the audience on this social platform skews younger, this doesn't necessarily mean that they're too young to be marketed to. In fact, you may be curious to know what roughly 65 percent of users on this platform are college-educated. What this means is that, depending on their income, you may be able to promote you wares to them. To say that Tumblr is only used by teenagers would be an oversight.
"Tumblr is an American platform above all else." Many people believe that Tumblr is strictly an American website, which isn't true. According to firms such as fishbat, only approximately 42 percent of traffic comes from American users. The remaining 58 percent or so comes from other areas in the world, including the UK. What this means is that if your business isn't in the United States, Tumblr may still offer a benefit, provided you know how to use it.
"It's impossible to market on Tumblr." If you think that one cannot market on Tumblr, you'd be mistaken. One of the reasons for this is that businesses can run their ads on the website, which will allow them to be seen by users that may find them relevant. Furthermore, there are many companies that have their own accounts on Tumblr. This allows them to directly engage with their audiences, which not only helps with awareness and branding but ultimately sales.
"There aren't very many people on Tumblr." If you think that Tumblr's audience too small to make it a justifiable investment, think again. There are more than 2.6 million registered users on the site today, along with 432 million blogs and counting. This is also one of the most heavily used platforms on a daily basis, with an average of 22 minutes being spent on the site per visit. Not only is this audience sizable, but it's heavily involved in the platform to boot.
"Only teenagers use Tumblr." While the audience on this social platform skews younger, this doesn't necessarily mean that they're too young to be marketed to. In fact, you may be curious to know what roughly 65 percent of users on this platform are college-educated. What this means is that, depending on their income, you may be able to promote you wares to them. To say that Tumblr is only used by teenagers would be an oversight.
"Tumblr is an American platform above all else." Many people believe that Tumblr is strictly an American website, which isn't true. According to firms such as fishbat, only approximately 42 percent of traffic comes from American users. The remaining 58 percent or so comes from other areas in the world, including the UK. What this means is that if your business isn't in the United States, Tumblr may still offer a benefit, provided you know how to use it.
"It's impossible to market on Tumblr." If you think that one cannot market on Tumblr, you'd be mistaken. One of the reasons for this is that businesses can run their ads on the website, which will allow them to be seen by users that may find them relevant. Furthermore, there are many companies that have their own accounts on Tumblr. This allows them to directly engage with their audiences, which not only helps with awareness and branding but ultimately sales.
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