Sunday, April 14, 2019

What To Put In Your Product Management Toolkit

By Frances Jackson


When you start out you might think that the only tools you need are various types of software to do your job. However, this is only one aspect of what you should have in your product management toolkit. There are several others that are just as important and must be built or acquired through your own efforts. The majority of the tools include people and the relationships you build with them. Having a solid network to rely on for answers and assistance can make the job easier as well. Technology is important, but if you do not have influence and relationships to rely on, you will not be able to get the people you work with to move forward with the project.

People will be one of the most important parts of this kit. The various people you interact with daily are members of your team, management, designers, manufacturers, and consumers. Understanding their needs will help you develop a better task list and system to ensure the project is completed and is done to the specifications as communicated within the various groups.

The types of relationships you build have a direct impact on the influence you carry. When you need to push a timeline or make a design change, you need to have trust and influence with the key people involved. This is done by building trusting relationships with your partners. Through this trust and influence, you will have an easier time getting things done because those partners will believe in your decisions.

Networking opportunities are all around you. There are product management groups that meet monthly in most local areas. Participating in these groups helps build a network of people that you can call on for quick projects or future hires for longer projects. Building a strong network also helps when you are stuck on a problem and need help finding an effective solution.

Knowledge is the key to success. If you refuse to read consumer information, industry magazines, or attend classes to enhance your knowledge, you are limiting your potential. This part is especially up to you to decide what knowledge you want and need in order to be more creative and come up with better solutions in your work. Taking time to build your knowledge beyond the obvious will also help expand your creativity.

Learn who your customers are and what they need. End consumers are an obvious customer. However, everyone around you is also a customer in one way or another. You need to figure out what your team, manager, and outside partners need in order to move the process forward. By learning that all of these people are also your customer, you can find ways to understand their perspectives and needs to grow a more effective mentality towards solutions.

Technology is important. There are many types of software designed to help with managing your system. Each company will have a preference for one type or another. Learning each software package well helps give you an advantage to using it to its full potential. Being able to easily navigate menus and enter data is essential to quickly creating the production map and keeping track of where development is for each item. Once this is mastered, you will be able to stay on top of the time schedules needed to get from concept to consumer efficiently.

Software, relationships, networking, and influence are part of a system that works to provide the best end product possible. Developing your knowledge and relationships in every area will help you be more effective in doing your job. Focus on what is needed in your toolkit. As you build your kit, you'll find your team and you will become more productive.




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