Amazon and Google are kind of adversaries when it comes to online marketing. They have been having a tenuous relationship for a long period of time now. The companies are competing head-to-head when it comes to online product search and delivery services of phones and other mobile devices. But, still Amazon is considered to be one of the largest text-ad advertisers of Google. Amazon also gets a share of revenue by running Google AdSense ads on its site.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
Amazon has already had a lot of success using advertising efficiently on their site. The site currently features a number of ads that link out to third-party sites, and those ads have brought Amazon a significant amount of revenue. With that said, the money this new program will bring in should far surpass anything Amazon is earning right now.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Even though digital marketing experts predict that Amazon's existing ad business will bring in at least $1 billion in 2014, up from $700 million in 2013, it is still a paltry figure compared to Google's market share right now. But Amazon can improve these figures in the very near future with its treasure trove of customer data.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
Amazon is one of those big names, and they plan on butting heads with Google when it comes to taking a piece of the pie. They already have affiliate marketing ads helping out bloggers and other online Internet marketers. However, their new Sponsored Links is very similar to what Google Adwords brings to the online world.
Amazon has already had a lot of success using advertising efficiently on their site. The site currently features a number of ads that link out to third-party sites, and those ads have brought Amazon a significant amount of revenue. With that said, the money this new program will bring in should far surpass anything Amazon is earning right now.
Amazon is going go tailor ads that are sponsored ads, and they are going to be according to search terms. Even so, Google isn't just going to take it hands down. They will undoubtedly step up their game as well. And, they have many years of experience managing this type of ad business in comparison to Amazon.
Even though digital marketing experts predict that Amazon's existing ad business will bring in at least $1 billion in 2014, up from $700 million in 2013, it is still a paltry figure compared to Google's market share right now. But Amazon can improve these figures in the very near future with its treasure trove of customer data.
The huge customer data base of Amazon can definitely make these ads more "click-worthy" to users in the long run. They are far ahead of Google in this regard. This is the salient feature of Amazon in attracting their share of online ads in the long run. This is why the online world is watching the latest developments of Amazon so eagerly.
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