Saturday, September 29, 2018

Many People Find Opportunities Faster When They Use A LinkedIn Networking Strategy

By Betty Butler


For those who are new to social media for business, it may be tricky to know which sites are the best for getting noticed. Since it seems like there is a new business or job site released every week, wondering the best place to be seen by the right people may seem like running a navigation course. The days of simply sending over the basic materials are long gone more people are finding success with a LinkedIn networking strategy.

The marketing process is likely the most familiar process job seekers are aware of. However, new media encourages the use of unique keywords and less generic phrases used to describe soft skills. In other words, it is good to note that a job prospect will work hard and gets along with others but there are other elements that are worth showing off as well.

Even if a person is new to the world of work or a particular industry, they can create an impressive online presence. In addition to traditional education, it is possible to create hyperlinks to vocational or continuing education certificates that relate to career goals. If it is possible to connect with instructors of these courses, this can enhance credentials when work experience is limited.

Once a person has everything together, the next step is to find a group or two that is a match for the work or educational history. If a person has little to no work experience in their desired field, they can still ask to join certain groups that do not have an automatic join policy. In this instance, the applicant may want to send the group moderator a short note as to why they want to join.

Communication with connections or in feeds should be of value to the reader. Users that start or engage in interesting topics find they attract more prospects and opportunities. While some users may use this as a place to paste referral codes or solicit a product, a good rule of thumb is to check in with the moderator before posting.

Joining a group instead of jumping into a feed can help one to manage time spent in an active job search. Instead of fishing for topics to read, discussion posts can be emailed directly. It also helps to reserve a time frame specifically for business networking, which may also include monitoring views and feedback about a profile. This is a great time to make improvements or see if links are still active.

This will attract others who are linked to others in a network. These may be former classmates, coworkers, or those who are active in a particular industry in another position, like the board of directors. It also helps to reach out to people by doing an occasional search using keywords that relate to a job position or organization.

As the job market is becoming more competitive, it helps to look outside of the norm. Even back when most job seekers turned to the newspaper classified section, most insiders recommended having a live networking strategy to supplement the actual job search. Some of the same etiquette rules apply but the advantage is that a person can show off some of their assets with just a couple of clicks. If a person were to think in terms of an elevator pitch, they will find they can attract the right prospects faster.




About the Author:



No comments: