Tuesday, August 13, 2013

The Secret To A Successful Lawn Service Enterprise

By Cara Torres


If you are looking for a business that is profitable but easy to start with, you do not have to search far and wide. You can start your own atlanta lawn service right at your own home. As long as you are willing to do a little hard work under the sun, then you are good to go. This only requires good customer service skills, a few basic tools and equipment and simple gardening abilities.

Before you start, you must first set your personal goals. Until you know what your purposes are, you will not know what you wanted to achieve. You have to decide if you are doing this full time or part time only. Determine how much time and effort will be devoted to this. It could be your prime means of living or merely a hobby for a little extra income.

Like any other enterprise, it is imperative that you prepare a business plan. This will serve as your guide throughout your venture. A comprehensive business plan must outline all of the important aspects in this industry, such as record keeping, taxation and marketing strategy among others. It must also state the start-up costs, projected income and operating expenses.

Inquire about the licensing process. Visit your local licensing office to register your business. Without your license, you cannot operate in the area legally. This can save you the trouble of fines, penalties and other sanctions. This can also make you more credible to your customers and suppliers alike. You can enjoy discounted prices when you buy wholesale lawn-related equipment if you can present your license.

Secure the equipment for your projects. The lawn mower, edger, blower, rake, ladder, transport vehicle and weed eater are among the most basic tools and equipment you will need. When starting small, you can make use of the tools you have at home. You may start purchasing more tools and equipment after making more profits.

Hire competent employees. When your business is growing, you might not be able to attend to all of your customers' needs. You will need a reliable staff to help you take care of your clients' lawns. Come up with a checklist of what to look for in every candidate. Knowledge in operating a gardening equipment is a must in every applicant.

Search for prospective customers. Despite the close competition, you can still succeed once you have established a solid client base. Incentives can promote customer loyalty and increase your hold. Referral programs are also effective, like offering discounts to customers who bring in additional clients. This retains your current clientele and attracts even more customers.

Advertise your services. You can pull in more clients with an effective advertising campaign. You can make use of various platforms, including online promotions, word-of-mouth and print ads. Make known your new enterprise to your neighbors, friends and family members. They can become your very first customers. You can also print and distribute brochures, business cards and fliers.

Keep track of your records. Paperwork is usually one of the most confusing part for any enterprise. Sometimes, the mound of documents is too overpowering. Luckily, that is not the case for atlanta lawn service. Just keep your records simple. You can compile sheets that contain the customer information, contact details and the services they availed. Underneath, itemize the expenses you incurred, like the gas mileage, employee's salary, special equipment and so on. It helps you determine the profits you are making.




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