Tuesday, July 2, 2013

Maximize Your Purchases When Selling Balloons Online

By Abe Johnson


There are many secrets to creating a successful online marketplace that get passed down from one business owner to the next. Our article has compiled a list of industry secrets to success that every online balloon business owner should see!

When sending newsletters out to potential customers make sure to include your website address and social media links. This is so new customers can find your website and start shopping on it. New customers means extra sales.

Ensure that you have the time to put into your business. If you are beginning by selling your balloon product as a side job, understand that you'll need to dedicate an important amount of time to the project. You may even want to schedule a certain number of hours every day to spend on your business and mark that time down on your calendar.

You want your customer to remain on the site and be excited to navigate through it. You can have a great balloon product but won't get much traffic if the site is unattractive and dull. Customers will be attracted when the visuals are interesting and the site is high quality.

There are certain criteria for listing on Bing, Google and Yahoo. There are standards that have to be met and information and verifications are required to ensure that they are met. You will get correct listing on the searches that are related and an increase in site traffic when you finish the process.

Easy navigation is necessary for customer satisfaction. If a customer can't find specific item on your website, they are more likely to not purchase any custom made balloons from you. Make all custom made balloons easy to find to reduce this issue.

Be sure to offer a free newsletter each month in which customers have to provide their e-mail to you. This gives you the chance to offer great deals, special promotions and/or one-of-a-kind offers that are only available to newsletter subscribers. While it won't always result in a purchase, it will sometimes and that's worth it.

Different types of payment methods such as cash, credit cards, and third party sites such as PayPal should always be offered on your website. By giving the customer more options they will feel more at ease with purchasing from your site.

Impulse buying is a huge thing to capitalize on. Make sure to include your top selling custom made balloons in a place where customers can see it to trigger a "need" response. This is also beneficial because if one of those custom made balloons is what people are looking for they can find it quickly.

When gathering data about your market and competition it's imperative you take the time to analyze it. This is the best way to come up with fresh marketing strategies that will attract the largest audience.




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